Every charity understands the importance of thanking donors. But often nonprofits fail to take the step beyond that, which is to make donors the heroes in the story they are telling about the work they do. One simple way to do this is through a donor profile on your website or in your newsletter.
No matter how small newsrooms get, or no matter how many people get most of their information from social media, one of the basic tools of PR – the press release – still has its rightful place.
By getting to know you and your story, Relatable Communications Group can find the relatable pitch – whether it’s pegged to the current news, a hot theme, or a media outlet’s specific readership – and we’ll also find the right reporter for your story.
I feel proud of the fact that my dad – and my mother’s father before him – were legal pioneers in Florida. While I didn’t become a lawyer, I did inherit my dad’s gift for storytelling, a talent that has been critical to my success as a professional communicator. For that, I’m extremely grateful.
As politics have become increasingly polarized, companies like Publix are having to learn where government relations end and public relations begin, and it’s a blurred line if not an ever-changing continuum. Research by global communications marketing firm Edelman found that 57 percent of consumers will buy or boycott a brand because of its position on an issue.