As marketing and public relations consultants for Jacksonville Area Legal Aid (JALA), Relatable Communications Group supports the organization’s fundraising efforts with targeted communications, including e-newsletters and appeals, social media campaigns, and print advertising. One of JALA’s principal fundraising campaigns, a six-marathon event known as Freed to Run, benefits the Northeast Florida Medical Legal Partnership, through which lawyers help pediatric patients and their families overcome legal and economic barriers to child wellness. Relatable Communications Group worked hand-in-hand with JALA on the campaign, which included e-mail appeals, social media, multiple press releases, feature writing and advertising.
Freed to Run raised more than $400,000 in 2018 to endow the medical-legal partnership and has set an overall goal to raise $2.25 million in five years. As a result of the social media campaign, JALA’s Twitter impressions more than tripled in Q4 2018 over the Q4 2017, and Facebook post reach increased dramatically.