Social Media / Web

BREAK THROUGH THE NOISE

You only have one chance to make a first impression, and for many organizations that first impression will most often come from their website or social media.

You only have one chance to make a first impression, and for many organizations that first impression will most often come from their website or social media.

Relatable Communications Group understands the importance of an integrated marketing strategy in which an organization’s social media and website drive traffic to each other, drive home key messaging, and engage visitors so they’ll want to dig deeper.

In addition to traditional social media and website development, Relatable Communications Group partners with outside organizations and consultants on the innovative use of video, visual data and storytelling to create compelling web-based information tools to support your communications objectives.

How we can help

Our Social Media / Web services include:

  • Social media management
  • Social media advertising
  • Website design and content management
  • Reporting on website and social media metrics
  • Website analysis
  • SEO (Search Engine Optimization)

THE RESULTS

Case Study: Collaborating on Disaster Response

When Hurricane Florence devastated large portions of North and South Carolina, civil legal aid leaders from the two states quickly realized they needed to work together.

To facilitate disaster response and inform lawmakers and funders of the important role of civil legal aid in the recovery, a coalition of legal services entities turned to the Self-Represented Litigation Network and Relatable Communications Group to combine the power of visual data and storytelling.

SRLN’s Geographic Information Systems (GIS) experts designed interactive maps to display location-based demographic data, while Relatable Communications Group researched and wrote accompanying narrative and selected public domain images from the hurricane’s aftermath. The result was a collection of vivid “story maps” called “Stronger Than the Storm” that provide insight into the hurricane’s impacts on specific demographic groups in specific locations and how civil legal aid would support their recovery.

The project was completed on time and on budget in under three weeks. Clients were the North Carolina Equal Access to Justice Commission, South Carolina Appleseed Legal Justice Center, the South Carolina Bar Foundation, and the law firm of Nelson Mullins.

One client described “Stronger Than the Storm” as “New York Times-style” online storytelling, and another said the project was “the best investment ever.”

Among the immediate results were a 10-fold financial return for one of the clients in the form of a $101,000 grant.

“We know many of our neighbors are struggling to recover in the aftermath of this storm. All too often the suffering left behind goes unseen, but not this time. This project has allowed us to put together an amazing resource that demonstrates the struggles of vulnerable people in our state.” Sue Berkowitz

Director of South Carolina Appleseed

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