One year ago, I took a leap of faith. After more than 25 years serving nonprofits, higher education institutions and newspapers as a communications director and journalist, I realized it was time for something new. I had been writing other people’s stories for years. It was time to write my own. And that’s how Relatable Communications Group was born.
As we seek to get our messages out through the media, the focus is often on writing press releases and pitching stories, but an often-overlooked solution is as close as our own keyboards: the op-ed. An opinion piece by someone not associated with the news outlet in which it appears, an op-ed offers an opportunity to educate and inform a large audience about an issue that is vitally important to your organization and its constituents.
One of the hardest things about media relations today is keeping up with the constant turnover among reporters and editors at major news outlets. That’s where Relatable Communications Group comes in. We’ll not only write a great press release, but we’ll also devise a targeted media list and do the critical but often overlooked, up-to-the-minute research before sending it out to make sure that list is current.
Social media should have a carefully constructed strategy behind it, and it should be integrated with an organization’s overall communications plan, its website and its messaging.
Every charity understands the importance of thanking donors. But often nonprofits fail to take the step beyond that, which is to make donors the heroes in the story they are telling about the work they do. One simple way to do this is through a donor profile on your website or in your newsletter.
No matter how small newsrooms get, or no matter how many people get most of their information from social media, one of the basic tools of PR – the press release – still has its rightful place.
By getting to know you and your story, Relatable Communications Group can find the relatable pitch – whether it’s pegged to the current news, a hot theme, or a media outlet’s specific readership – and we’ll also find the right reporter for your story.
I feel proud of the fact that my dad – and my mother’s father before him – were legal pioneers in Florida. While I didn’t become a lawyer, I did inherit my dad’s gift for storytelling, a talent that has been critical to my success as a professional communicator. For that, I’m extremely grateful.
As politics have become increasingly polarized, companies like Publix are having to learn where government relations end and public relations begin, and it’s a blurred line if not an ever-changing continuum. Research by global communications marketing firm Edelman found that 57 percent of consumers will buy or boycott a brand because of its position on an issue.
The other day, I went to get a haircut. I have been going to the same stylist for almost 10 years. I knew she was from Cambodia, but I had never asked her about her life before coming to America. I don’t remember what prompted her to start talking about it. But she offered me an insight into her childhood that forever changed the way I relate to her.