Scope of Services
With a limited budget and little access to actual client photos due to the COVID-19 pandemic, we opted to use illustrations similar to those in the infographic for the cover and to support the narrative of the annual report, which was themed “Protecting & Strengthening Individuals | Families | Communities.”
For content, we used a combination of outcome data, financials, human interest and donor impact stories from 2021, and brief summaries of some of JALA’s 2021 initiatives in areas from housing instability to domestic violence to asylum.
The report was featured and distributed in multiple ways, including on JALA’s home page, in emails to current and lapsed donors, and on its social media, where it was broken down in posts and tweets featuring individual pages, each with a different focus. In this way, JALA got more bang for its limited buck.