Promoting a Multi-Marathon Fundraiser

Background

As marketing and public relations consultants for Jacksonville Area Legal Aid (JALA), Relatable Communications Group supports the organization’s fundraising efforts with targeted communications, including e-newsletters and appeals, social media campaigns, and print advertising. One of JALA’s principal fundraising campaigns, a six-marathon event known as Freed to Run, benefits the Northeast Florida Medical Legal Partnership, through which lawyers help pediatric patients and their families overcome legal and economic barriers to child wellness. Relatable Communications Group worked hand-in-hand with JALA on the campaign, which included e-mail appeals, social media, multiple press releases and story pitches, feature writing and advertising.

Scope of Services

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Institutional Advancement

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Social Media

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Public Relations

THE RESULTS

Freed to Run raised more than $400,000 in 2018 to endow the medical-legal partnership and has set an overall goal to raise $2.25 million in five years. As a result of the social media campaign around the multi-marathon fundraising event, JALA’s Twitter impressions more than tripled in Q4 2018 over the Q4 2017, and Facebook post reach increased dramatically.

“As Jacksonville Area Legal Aid’s CEO, I’ve worked with Nancy Kinnally since 2012 and consider her a valued colleague and advisor. I’ve presented with her at statewide and national civil justice meetings on innovative strategic communications projects for which she’s provided creative leadership, expert guidance and masterful implementation. When Nancy started her own marketing and public relations consulting firm, JALA was the first client to sign on, and we’ve never looked back. Relatable Communications Group has consistently achieved excellent results for JALA, including generating loads of positive media coverage, vastly increasing the reach of our social media, and providing highly effective communications support for our fundraising initiatives.”

 

Jim Kowalski

CEO, Jacksonville Area Legal Aid

“Relatable Communications Group was incredibly instrumental in making Freed to Run a success and has brought JALA to a higher level of communications and social media exposure.”

Dennis Harrison

Chief Development Officer, Jacksonville Area Legal Aid

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