Scope of Services
– Media relations
Southern Legal Counsel lawyers noted that in the past journalists often left their organization’s name out of articles about cases they’d won, but through proactive media relations, they were included in the coverage and were quoted more often than they would have been otherwise.
With the support of Relatable Communications Group, the organization is now bringing the media to bear on its efforts to stop local and state governments and other institutions from violating people’s civil and human rights. Through news releases and media pitches in conjunction with court filings and issue-oriented campaigns, they are also raising awareness among the general public and strengthening their message by relating their clients’ legal issues to the Constitutional rights of other Floridians.
“Relatable Communications Group has been a great partner with Southern Legal Counsel, supporting our advocacy with a robust media relations strategy that includes news releases, pitches and follow-up with reporters. They also track our media coverage and maintain a database of journalists who are covering the issues we most often engage in. The resulting increase in coverage of SLC has been extremely helpful to our legal strategy as well as our fundraising.”