As we seek to get our messages out through the media, the focus is often on writing press releases and pitching stories, but an often-overlooked solution is as close as our own keyboards: the op-ed. An opinion piece by someone not associated with the news outlet in which it appears, an op-ed offers an opportunity to educate and inform a large audience about an issue that is vitally important to your organization and its constituents.
One of the hardest things about media relations today is keeping up with the constant turnover among reporters and editors at major news outlets. That’s where Relatable Communications Group comes in. We’ll not only write a great press release, but we’ll also devise a targeted media list and do the critical but often overlooked, up-to-the-minute research before sending it out to make sure that list is current.
Social media should have a carefully constructed strategy behind it, and it should be integrated with an organization’s overall communications plan, its website and its messaging.
Every charity understands the importance of thanking donors. But often nonprofits fail to take the step beyond that, which is to make donors the heroes in the story they are telling about the work they do. One simple way to do this is through a donor profile on your website or in your newsletter.
No matter how small newsrooms get, or no matter how many people get most of their information from social media, one of the basic tools of PR – the press release – still has its rightful place.