The press release is alive and well
In fact, with all the changes in the media marketplace, organizations have had to become their own content creators. And SEO (search engine optimization) has increasingly replaced the news editor and the assignment desk as we compete to get our messages in front of our target audience.
- a wire service
- your website
- your social media
- your e-newsletter
- in print, if your organization has a publication
- the media of partner organizations
And because you control the message in a press release, you can ensure that a version of the story just as you want it told will reach those most attuned to your organization – your donors, your social media followers, people who search on your keywords, and any of those members of your audience you have the ability to contact directly via e-mail.
At Relatable Communications Group, we have a combined 40 years of experience writing press releases that have hit the mark with the news media, and that have gone on to be repurposed for a wide range of online and social media. Our gift for storytelling, along with our experience as seasoned all-around PR pros, are what set us apart.
One year ago, I took a leap of faith. After more than 25 years serving nonprofits, higher education institutions and newspapers as a communications director and journalist, I realized it was time for something new. I had been writing other people’s stories for years. It was time to write my own. And that’s how Relatable Communications Group was born.
As we seek to get our messages out through the media, the focus is often on writing press releases and pitching stories, but an often-overlooked solution is as close as our own keyboards: the op-ed. An opinion piece by someone not associated with the news outlet in which it appears, an op-ed offers an opportunity to educate and inform a large audience about an issue that is vitally important to your organization and its constituents.
One of the hardest things about media relations today is keeping up with the constant turnover among reporters and editors at major news outlets. That’s where Relatable Communications Group comes in. We’ll not only write a great press release, but we’ll also devise a targeted media list and do the critical but often overlooked, up-to-the-minute research before sending it out to make sure that list is current.