The press release is alive and well
In fact, with all the changes in the media marketplace, organizations have had to become their own content creators. And SEO (search engine optimization) has increasingly replaced the news editor and the assignment desk as we compete to get our messages in front of our target audience.
- a wire service
- your website
- your social media
- your e-newsletter
- in print, if your organization has a publication
- the media of partner organizations
And because you control the message in a press release, you can ensure that a version of the story just as you want it told will reach those most attuned to your organization – your donors, your social media followers, people who search on your keywords, and any of those members of your audience you have the ability to contact directly via e-mail.
At Relatable Communications Group, we have a combined 40 years of experience writing press releases that have hit the mark with the news media, and that have gone on to be repurposed for a wide range of online and social media. Our gift for storytelling, along with our experience as seasoned all-around PR pros, are what set us apart.