One year ago, I took a leap of faith. After more than 25 years serving nonprofits, higher education institutions and newspapers as a communications director and journalist, I realized it was time for something new. I had been writing other people’s stories for years. It was time to write my own. And that’s how Relatable Communications Group was born.
As we seek to get our messages out through the media, the focus is often on writing press releases and pitching stories, but an often-overlooked solution is as close as our own keyboards: the op-ed. An opinion piece by someone not associated with the news outlet in which it appears, an op-ed offers an opportunity to educate and inform a large audience about an issue that is vitally important to your organization and its constituents.
One of the hardest things about media relations today is keeping up with the constant turnover among reporters and editors at major news outlets. That’s where Relatable Communications Group comes in. We’ll not only write a great press release, but we’ll also devise a targeted media list and do the critical but often overlooked, up-to-the-minute research before sending it out to make sure that list is current.
Social media should have a carefully constructed strategy behind it, and it should be integrated with an organization’s overall communications plan, its website and its messaging.